Quick Comparison
| Feature | Snowball | Cvent LeadCapture |
|---|---|---|
| Badge scanning | Via camera | Native |
| Business card scanning | 2-second AI scan | Basic |
| Voice notes | ||
| Year-round use | Event-only | |
| Event-specific features | Basic tags | Full suite |
| CRM integrations | 100+ | Limited |
| Follow-up reminders | Not available | |
| Pricing | Per user/month | Per event |
Event Lead Capture vs Year-Round Management
Cvent LeadCapture is designed for trade shows—badge scanning, event qualifiers, lead retrieval. But networking happens all year. Coffee meetings, webinars, referrals, community events. You need a tool that works everywhere.
Key Differences
Works Year-Round
Cvent LeadCapture is event-centric. Snowball works at trade shows AND every other day of the year.
Voice Notes Everywhere
Capture context at trade shows, coffee meetings, networking events. Cvent has no voice notes.
Universal CRM Sync
Snowball syncs to 100+ CRMs. Cvent has limited integrations and often requires manual export.
Predictable Pricing
Snowball is per user/month. Cvent charges per event, which adds up for active teams.
When Cvent LeadCapture Makes Sense
- You only capture leads at trade shows
- You need native badge scanning integration
- You want event-specific lead qualifiers
- You're already using Cvent for event management
When to Choose Snowball
- You network year-round, not just at events
- You want voice notes for context
- You need broad CRM integrations
- You prefer predictable per-user pricing
- You want one tool for all lead capture
Frequently Asked Questions
Can Snowball scan event badges?
Snowball scans business cards and QR codes. For native badge scanning, you'd need Cvent or the event's lead retrieval system.
Is Cvent better for trade shows?
Cvent has trade-show-specific features like badge scanning and event qualifiers. Snowball is simpler but works everywhere.
Can I use both?
Yes. Some teams use Cvent at major trade shows and Snowball for everything else. Export Cvent leads and import to Snowball for ongoing management.
How does pricing compare?
Cvent charges per event, which adds up for active teams. Snowball is per user/month regardless of events.