Quick Comparison
| Feature | Snowball | Gong |
|---|---|---|
| Primary purpose | Field lead capture | Revenue intelligence platform |
| Business card scanning | 2-second AI scan | Not available |
| Voice notes | Event context | Call recording & analysis |
| Call recording | No | Native |
| AI insights | Card recognition | Conversation analysis |
| Offline mode | ||
| Deal intelligence | Via CRM | Native |
| Coaching tools | No | Yes |
Gong Starts After First Contact
Gong is brilliant at analyzing sales conversations—calls, demos, meetings. But it needs those conversations to happen first. At events, you capture the lead before any recorded conversation exists. That's Snowball's job.
How They Work Together
First Touch Capture
Scan cards and capture context at events—before any Gong-recorded conversation happens.
Event Voice Notes
Quick voice notes capture first impressions and conversation highlights that Gong can't record.
Offline at Events
Conference wifi is unreliable. Snowball captures offline; Gong requires connectivity.
Complete Context
Gong sees calls after initial contact. Snowball captures the first interaction context.
Snowball + Gong Workflow
Capture first, analyze ongoing conversations.
Scan card, record voice note about conversation
Contact created with Snowball context
Schedule calls and demos with the contact
Gong records and analyzes ongoing conversations
What Snowball Adds
- Business card scanning
- First-touch voice notes
- Offline event capture
- Pre-call context for Gong users
Frequently Asked Questions
Does Snowball replace Gong?
No. Snowball captures leads at events. Gong analyzes sales conversations. They solve different problems.
Can Gong scan business cards?
No. Gong is for conversation intelligence. Use Snowball for event lead capture.
Do I need both?
If you attend events and use Gong for revenue intelligence, yes. Snowball captures leads before Gong records conversations.
How do they work together?
Snowball captures first-touch context. When you have calls later, Gong analyzes those. Both feed your CRM.
Related Comparisons
Ready to connect Snowball with Gong?
Capture contacts in the field and sync them automatically.