Quick Comparison
| Feature | Snowball | Qualtrics |
|---|---|---|
| Business card scanning | 2-second AI scan | Not available |
| Voice notes | ||
| Contact management | Core feature | Survey respondents |
| Data collection | Contact context | Experience data |
| Analytics | Contact insights | Enterprise XM |
| Event capture | Built-in | Via surveys |
| Free tier | Yes | Limited |
| Best for | Relationship building | Research & XM |
Qualtrics is Experience Management, Not Contact Management
Qualtrics is the leader in experience management—customer feedback, employee surveys, market research. Some use it to collect contact info at events. But it's research software, not relationship software.
- No business card scanning
- Survey-based, not conversation-based
- Contacts are research respondents
- Complex platform for simple capture
- Not designed for networking
Key Differences
Instant Capture
Scan a card in 2 seconds. Qualtrics requires survey completion.
Conversation Context
Voice notes capture your discussion. Qualtrics captures their survey responses.
Relationship-Centric
Built for managing contacts. Qualtrics is built for research.
CRM Integration
Contacts flow to your CRM. Qualtrics feeds analytics platforms.
When Qualtrics Works
- Enterprise experience management
- Customer and employee research
- Market research and insights
- Complex survey logic needed
When Snowball Wins
- You meet people face-to-face
- Business cards are exchanged
- Relationship context matters
- You need CRM-like features
Different Tools, Different Purposes
Qualtrics: Experience and research data
Snowball: Contact capture and management
Use both for complete picture
They serve different needs
Frequently Asked Questions
Can Qualtrics scan business cards?
No. Qualtrics is experience management. Use Snowball for card scanning.
Which is better for event lead capture?
Snowball. It's built for in-person capture. Qualtrics is research software.
Do they serve the same purpose?
No. Qualtrics measures experiences. Snowball manages relationships.
Can I use both?
Yes—Qualtrics for research, Snowball for networking. Different tools.