Quick Comparison
| Feature | Snowball | ActiveCampaign |
|---|---|---|
| Primary purpose | Field lead capture | Marketing automation |
| Business card scanning | 2-second AI scan | Not available |
| Voice notes | ||
| Email automation | Via integration | Native |
| CRM built-in | Integrates with CRMs | Yes (Sales CRM) |
| Offline mode | ||
| Lead scoring | No | Yes |
| Site tracking | No | Yes |
ActiveCampaign Automates After Capture
ActiveCampaign excels at marketing automation—sophisticated sequences, lead scoring, behavioral triggers. But it works with contacts already in your system. At events, you need to capture those contacts first.
How They Work Together
Event Lead Capture
Scan business cards at events. ActiveCampaign automates—it doesn't capture.
Context for Automation
Voice notes capture conversation details. ActiveCampaign automations can trigger based on tags.
Works Offline
Capture leads at venues with no wifi. ActiveCampaign needs internet.
Better Lead Scoring
Snowball context feeds ActiveCampaign lead scoring. Event interest = higher score.
Snowball + ActiveCampaign Workflow
Capture at events, automate follow-up.
Scan card, record voice note about their needs
Export contacts with custom fields
Import with event tags and interest data
Trigger event-specific nurture sequence
What Snowball Adds
- Business card scanning
- Voice notes for context
- Offline event capture
- Leads for ActiveCampaign
Frequently Asked Questions
Does Snowball integrate with ActiveCampaign?
Export from Snowball, import to ActiveCampaign. Direct integration available via Zapier.
Can ActiveCampaign scan business cards?
No. ActiveCampaign is marketing automation. Use Snowball for event capture.
What about ActiveCampaign's CRM?
ActiveCampaign has a built-in sales CRM. Snowball can feed both the CRM and marketing automation.
Should I use both?
If you attend events and use marketing automation, yes. Snowball captures, ActiveCampaign nurtures.
Related Comparisons
Ready to connect Snowball with ActiveCampaign?
Capture contacts in the field and sync them automatically.