Quick Comparison
| Feature | Snowball | Mailchimp |
|---|---|---|
| Primary purpose | Field lead capture | Email marketing platform |
| Business card scanning | 2-second AI scan | Not available |
| Voice notes | ||
| Email campaigns | Via integration | Native |
| Automation | Via CRM | Customer journeys |
| Offline mode | ||
| Landing pages | No | Yes |
| Free tier | Yes | Yes (limited) |
Mailchimp Needs Contacts First
Mailchimp is excellent for email marketing—newsletters, automations, campaigns. But contacts come from web forms and integrations. At physical events, you need to capture contacts before Mailchimp can nurture them.
How They Work Together
Event Lead Capture
Scan business cards at events. Mailchimp collects contacts online—forms, landing pages.
Personal Context
Voice notes capture what you discussed. Segment Mailchimp lists based on conversation topics.
Works Offline
Capture leads at venues without wifi. Mailchimp is online-only.
Event-Specific Nurture
Create Mailchimp segments for each event. Send targeted follow-ups based on Snowball context.
Snowball + Mailchimp Workflow
Capture at events, nurture via email.
Scan card, add voice note with interests
Export contacts with tags
Import to event-specific list or segment
Send targeted campaign referencing the event
What Snowball Adds
- Business card scanning
- Voice notes for segmentation
- Offline event capture
- Contacts for Mailchimp lists
Frequently Asked Questions
Does Snowball integrate with Mailchimp?
Export Snowball contacts as CSV and import to Mailchimp. Direct integration available via Zapier.
Can Mailchimp capture business cards?
No. Mailchimp collects contacts via forms and web. Use Snowball for event capture.
Should I use both?
If you attend events and do email marketing, yes. Snowball captures, Mailchimp nurtures.
What about Mailchimp landing pages?
Great for online lead gen. At events, use Snowball for instant capture.
Related Comparisons
Ready to connect Snowball with Mailchimp?
Capture contacts in the field and sync them automatically.