Quick Comparison
| Feature | Snowball | Close |
|---|---|---|
| Best for | Field lead capture | Inside sales & calling |
| Business card scanning | 2-second AI scan | Not available |
| Offline mode | ||
| Voice notes | Call recording | |
| Built-in calling | Not available | Yes |
| Email sequences | Via Close sync | Native |
| Pipeline views | Basic | Full |
| Lead scoring | Via tags | Native |
The Opportunity
Close is built for inside sales teams who live on the phone. Its built-in calling and email sequences are excellent. But Close can't help you capture leads at events. That's where Snowball comes in.
How They Work Together
Event Lead Capture
Scan business cards in 2 seconds. Close has no card scanning—every lead is manual entry.
Field Voice Notes
Record context at events before the first call. Close records calls, but you need context before you dial.
Offline for Events
Conference wifi fails. Snowball doesn't. Capture leads offline, sync to Close later.
Context for Calls
Voice notes sync to Close as lead notes. Your reps have context before they pick up the phone.
The Combined Workflow
Capture in the field, call from Close.
Scan cards, record voice notes with context
Mark hot leads, note specific interests
Leads flow into Close with full context
Call leads with voice note context, track to close
Real Scenario: SDR Team at Conference
An SDR captures 40 leads at a conference with Snowball. Each has a voice note: "Budget $50K, timeline Q2, needs demo with security team." Back at the office, the leads are in Close. When the SDR calls, they have full context—not just a name. First call connect rate improves 40%.
What Syncs to Close
- Lead records with contact details
- Voice note transcripts as lead notes
- Tags for segmentation and routing
- Lead source for event ROI tracking
- Tasks for follow-up activities
Connect in Minutes
Open Snowball Settings > Integrations
Select Close and authorize with API key
Configure lead creation settings
Map tags to Close custom fields
Start capturing—leads appear in Close
Frequently Asked Questions
Does Snowball have calling features?
No. Snowball focuses on lead capture. Close handles calling. They work together perfectly.
How do voice notes help with calls?
Voice notes capture context at events—budget, timeline, specific needs. This syncs to Close so reps have talking points before dialing.
Can I create opportunities automatically?
Yes. Configure Snowball to create Close opportunities when you tag leads as "hot" or any custom tag.
Does this work with Close sequences?
Yes. New leads from Snowball can be automatically added to Close email sequences.
Related Comparisons
Ready to connect Snowball with Close?
Capture contacts in the field and sync them automatically.