Quick Comparison
| Feature | Snowball | ZoomInfo |
|---|---|---|
| Primary use | Field contact capture | B2B data platform |
| Business card scanning | 2-second AI scan | Not available |
| Contact database | Your captured contacts | 100M+ profiles |
| Data enrichment | Via integrations | Native |
| Voice notes | ||
| Intent data | Not available | Native |
| Email verification | Not available | Native |
| Technographics | Not available | Native |
The Data Gap Between Field and Database
ZoomInfo has the most comprehensive B2B database available. But when you meet someone at an event, you need to capture them first before you can enrich with ZoomInfo data. That's where Snowball fits.
How They Work Together
Field Capture Layer
Scan business cards and capture contacts instantly. ZoomInfo is for researching—Snowball is for capturing.
Context ZoomInfo Can't Provide
Voice notes capture conversation context. What they're interested in, their pain points, next steps. Data enrichment can't give you this.
The Complete Workflow
Capture with Snowball → sync to CRM → enrich with ZoomInfo → outreach. Each tool does what it does best.
In-Person Intelligence
ZoomInfo tells you about companies. Snowball tells you about the conversation you had with the person.
The Combined Workflow
Snowball captures the contact, your CRM stores it, ZoomInfo enriches it.
Scan card with Snowball, add voice note about conversation
Contact syncs to your CRM (HubSpot, Salesforce, etc.)
ZoomInfo adds company data, direct dial, intent signals
Reach out with both personal context and enriched data
Trade Show + ZoomInfo
You attend a trade show and meet 40 prospects. You scan their cards with Snowball and add voice notes about each conversation. Contacts sync to Salesforce overnight. ZoomInfo enrichment runs automatically—you now have direct dials, company size, and tech stack for each contact. When you reach out, you reference the conversation AND have complete company intelligence.
What ZoomInfo Does Best
- Comprehensive B2B contact database
- Intent data and buyer signals
- Technographic and firmographic data
- Email verification and direct dials
- Integrations with major sales tools
What Snowball Adds
- Instant business card scanning
- Voice notes for conversation context
- Offline capture at events
- Follow-up reminders
- Personal touch ZoomInfo can't provide
Frequently Asked Questions
Does Snowball integrate with ZoomInfo?
Both tools integrate with major CRMs. Snowball captures → CRM → ZoomInfo enriches. The CRM connects them.
Can ZoomInfo scan business cards?
No. ZoomInfo is a data platform, not a capture tool. Use Snowball to capture contacts you meet.
Which should I use for prospecting?
Both—for different purposes. ZoomInfo for researching cold prospects. Snowball for capturing warm contacts you meet.
Do I need both?
If you meet prospects in person regularly and need data enrichment, yes. Snowball captures, ZoomInfo enriches.
Related Comparisons
Ready to connect Snowball with ZoomInfo?
Capture contacts in the field and sync them automatically.