Snowball + Sales Navigator
Sales Nav finds prospects online. Snowball captures them in person.
Quick Comparison
| Feature | Snowball | LinkedIn Sales Navigator |
|---|---|---|
| Best for | In-person lead capture | Online prospecting |
| Business card scanning | 2-second AI scan | Not available |
| Offline mode | ||
| Voice notes | ||
| LinkedIn search | Profile import | Advanced filters |
| InMail | Not available | Included |
| Account mapping | Basic | Detailed |
| CRM sync | HubSpot, Salesforce, 100+ | HubSpot, Salesforce |
The Opportunity
Sales Navigator is essential for online prospecting—finding leads, researching accounts, sending InMails. But at conferences, trade shows, and networking events, you meet real people with real business cards. Sales Navigator can't help you there.
How They Work Together
Capture Real-World Contacts
Sales Navigator is for online. Snowball captures contacts in the real world—at events, meetings, and conferences.
Voice Context
Record conversation details while you're talking. Sales Navigator only has what's on LinkedIn profiles.
Offline Capture
Conference wifi fails. Snowball works offline. Capture leads without connectivity.
Enrich with LinkedIn
Scan a card, then look up the person in Sales Navigator for deeper research. Best of both worlds.
The Combined Workflow
Capture in person, enrich online.
Scan cards with Snowball, add voice notes
Look up contacts in Sales Navigator
Review LinkedIn profiles, find connections
Personalized follow-up with full context
Real Scenario: Enterprise AE at Industry Conference
An AE meets a VP at a conference booth. She scans the card with Snowball and records: "VP of Ops at target account, frustrated with current vendor, decision maker, connect her with our VP." Later, she searches Sales Navigator to find mutual connections for a warm intro. The combination of in-person context and LinkedIn intelligence makes for a perfect approach.
Why Use Both
- Sales Navigator for online prospecting and research
- Snowball for in-person event capture
- Voice notes add context LinkedIn doesn't have
- Both sync to your CRM for unified data
- Complete coverage: online and offline prospecting
Use Together
Use Sales Navigator for online prospecting
Use Snowball to capture contacts at events
Look up Snowball contacts in Sales Nav for research
Sync both to your CRM for unified pipeline
Frequently Asked Questions
Does Snowball replace Sales Navigator?
No. They serve different purposes. Sales Nav is for online prospecting; Snowball is for in-person capture. Use both.
Can Snowball access LinkedIn data?
Snowball can import LinkedIn profile URLs for contact enrichment. It doesn't replicate Sales Navigator's search features.
Do they integrate directly?
Not directly. Both sync to CRMs like HubSpot and Salesforce, creating a unified view of your prospects.
Which should I get first?
Depends on your workflow. If you attend events, start with Snowball. If you prospect online primarily, start with Sales Navigator.
Related Comparisons
Ready to connect Snowball with LinkedIn Sales Navigator?
Capture contacts in the field and sync them automatically.