Quick Comparison
| Feature | Snowball | Drift |
|---|---|---|
| Primary purpose | Field lead capture | Conversational marketing |
| Business card scanning | 2-second AI scan | Not available |
| Voice notes | ||
| Live chat | No | Native |
| AI chatbot | No | Drift AI |
| Offline mode | ||
| Meeting scheduler | No | Yes |
| Revenue acceleration | Via CRM | Native analytics |
Drift Is Website-Centric
Drift pioneered conversational marketing on websites—chat, bots, and real-time engagement. But at physical events, there's no website. You meet prospects face-to-face first, then Drift can continue the conversation digitally.
How They Work Together
Event Lead Capture
Scan business cards at conferences. Drift engages visitors on your website.
First Conversation Context
Voice notes capture what you discussed in person. Drift conversations can reference that.
Works Offline
Trade shows don't have chat widgets. Snowball captures leads without internet.
Omnichannel View
Physical events + Drift digital conversations = complete buyer journey.
Snowball + Drift Workflow
Capture in person, engage on-site.
Scan card, record voice note about their needs
Contact created with Snowball context
Drift identifies them, shows personalized message
Drift chat picks up where event conversation left off
What Snowball Adds
- Business card scanning
- Voice notes for context
- Offline event capture
- Leads for Drift engagement
Frequently Asked Questions
Does Snowball integrate with Drift?
Both integrate with major CRMs. Contact context flows from Snowball → CRM → Drift.
Can Drift capture event leads?
No. Drift is for website conversations. Use Snowball for physical event capture.
Do I need both?
If you attend events and use Drift for website engagement, yes. Different touchpoints, unified journey.
What about Drift AI?
Drift AI handles website conversations. Snowball captures the context from in-person meetings.
Related Comparisons
Ready to connect Snowball with Drift?
Capture contacts in the field and sync them automatically.