Quick Comparison
| Feature | Snowball | Klaviyo |
|---|---|---|
| Primary purpose | Field lead capture | E-commerce marketing |
| Business card scanning | 2-second AI scan | Not available |
| Voice notes | ||
| Email automation | Via integration | Native |
| SMS marketing | No | Native |
| Offline mode | ||
| E-commerce integration | No | Deep (Shopify, etc.) |
| Predictive analytics | No | Yes |
Klaviyo is E-commerce Focused
Klaviyo excels at e-commerce email and SMS marketing—abandoned carts, product recommendations, customer segments. But at trade shows and events, you meet people in person. You need to capture contacts before Klaviyo can market to them.
How They Work Together
Event Lead Capture
Scan business cards at events. Klaviyo collects data from your online store.
Personal Context
Voice notes capture what they're interested in. Segment Klaviyo lists based on conversations.
Works Offline
Capture leads at trade shows without wifi. Klaviyo is online-only.
Retail Events
Pop-up shops, trade shows, markets—capture customers and add to Klaviyo for follow-up.
Snowball + Klaviyo Workflow
Capture at events, market via Klaviyo.
Scan card, record voice note about product interests
Export contacts with custom properties
Import to list with event source tag
Trigger event-specific welcome flow
What Snowball Adds
- Business card scanning
- Voice notes for context
- Offline event capture
- Subscribers for Klaviyo
Frequently Asked Questions
Does Snowball integrate with Klaviyo?
Export from Snowball, import to Klaviyo. Integration also available via Zapier.
Can Klaviyo scan business cards?
No. Klaviyo is e-commerce marketing. Use Snowball for event capture.
Is Klaviyo good for B2B?
Klaviyo is optimized for e-commerce/DTC. For B2B, consider other email platforms.
Should I use both?
If you do retail events and use Klaviyo for e-commerce, yes. Snowball captures, Klaviyo converts.
Related Comparisons
Ready to connect Snowball with Klaviyo?
Capture contacts in the field and sync them automatically.